Marketing / Advertising Articles

Migrating from Mailchimp to EmailOctopus

I started the year off on a free Mailchimp plan. I’ve been a free user for ages now and decided that I wanted to start taking my email marketing seriously. This included knowingly growing my lists beyond what the free tier’s limits. I didn’t have much of a problem with […]

Two weeks with MeetEdgar

If you follow me on any social media channels, especially Twitter, you probably noticed an untick in my posting volume. No, I haven’t been hacked. Admittedly, I’m pretty bad about posting my blog posts on the various social networks I frequent. I’m always concerned about what people will say or […]

The easiest way to engage your readers

I blog. I have some readers. I try to be engaging. I may not always succeed in being engaging but I do try. Thing is, it’s pretty freaking easy to engage with your readers. Assuming you have comments turned on at least. If you have comments turned on, perfect, all […]

When your ESP embarrasses you

If you’re on my mailing list, you probably noticed that you have been receiving duplicates of my newsletter. My bad, many apologies for that. Unsure why, MailChimp, my ESP (email service provider) started double sending posts from my RSS feed this week. Fortunately, they only cost me 3 subscribers. This […]

Who the hell are you and why are you emailing me?

I got this email the other day from WeVue, a Tampa-based startup for which I am acquainted. The email was regarding the “war for talent” and was pushing some webinar they are doing later in the month. Knowing how these things work, I assume they are going to be showing […]

Stop making it so hard for us to share your content

Hey you! Yes, you. You with that blog over there. The one without any sharing widgets whatsoever. Do you really think your content is so fucking special that people are going to go out of their way to copy and paste the link to share it? You expect us to […]

Spending money on advertising only to acquire spammers

I performed a little experiment last year, I decided to spend a small bit of money on advertising one of my sites via AdWords. My budget was low as I didn’t want to spend more than 100$ and my daily allocation fluctuated between 1$ and 5$ as I made adjustments […]

HitTail Review

One of the hardest things for me now that I have been blogging consistently for a few months is coming up with new topics to blog about. After I got pretty caught up on my queue I decided that it was finally time to give HitTail a try. HitTail is […]

Viral landing pages rarely go viral because no one knows or cares about you or How LaunchRock tricked you into making their site viral

Yep, it’s a sad truth, unless you’re a Kevin Rose or a Reid Hoffman (or insert some other person’s name that you think is really important and could successfully leverage a landing page) there’s a good chance you’re going to thow up an alleged “viral landing page” and will be […]