I got this email the other day from WeVue, a Tampa-based startup for which I am
acquainted. The email was regarding the “war for talent” and was pushing some
webinar they are doing later in the month. Knowing how these things work, I
assume they are going to be showing how their product can help you fight the
good fight and somehow win this war for talent. That’s great and I hope the
webinar is a success for them.
What struck me as interesting is that I haven’t received an email from The
WeVue Team in nearly eight months. In fact, the last email I received from them
was around Christmas time of last year wishing me Happy Holidays. The fact is,
if the team members weren’t in one of my social circles, I would have already
forgotten who the hell they are.
This whole thing sparked my memory on a similar situation with another company,
Mailcloud, which I evidently signed up for their beta ages ago. Last month they
emailed me four times telling me that their beta was ready and that I could
install the app. The thing was, I had forgotten whatever the hell their product
even did and why I was interested in the first place.
The emails themselves had some high level marketing points but not enough to
jog my memory on the matter. I could chock this up to getting old or I could
just blame them for not doing a great job on their marketing.
Prior to the four drip emails I had received in July, I had only recieved a few
of other emails. First on April 30th, 2014 when I originally signed up for the
beta (allegedly), then an email in December and January talking about them
being in beta or something like that. I think it may have been a closed beta at
that time.
Funny thing is, I had originally planned to write this exact blog post after
receiving the email in December because it had been so long that I had
completely forgotten about them.
There are two lessons here. First, email people semi-regularly or you will be
forgotten. Second, if you aren’t going to email your list frequently, you
better make damn sure you are doing a good job of reminding them of who you
are.
