Blogging too frequently

Josh Sherman
1 min read

Can you ever really blog too much?

I wondered that so after my 10th anniversary post, which occurred outside of my usual Sunday or Monday posting schedule, I decided I would up my blogging frequency to three times a week.

This went on for a three weeks as part of a trial and the results were somewhat jarring.

Posting to my blog three times a week (Monday, Wednesday and Friday) ended up directly correlating to a drop in active users.

This dip was the first noticeable downturn in traffic in a good long while.

I do have some hypotheses as to why that may be:

  1. Purely coincidental and nothing to be concerned with.
  2. Higher output volume may be too much for my “regular readers” / mailing list.
  3. The barrage of recent content was all garbage and I should focus on quality.
  4. Said garbage content affected my SEO voodoo or something.

Will I ever know for sure? Probably not.

That doesn’t mean I won’t keep experimenting. In fact, this post is my last post of the week as I shift to only releasing new content on Monday and Friday.

Planning to stick to that schedule for the next two or three weeks to see how what, if any, impact it has on my traffic.

Depending on how it goes, I very well may go back down to a single post a week and instead of pushing out more content per week, just start to build a backlog of content, with the occasional guest post or time-relevant posts interspersed.

The battle to get to 50,000 daily active users has been well-fought and not without little blips like this. Hoping with a bit more experimentation I can make short work of closing the gap.

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About Josh

Husband. Father. Pug dad. Musician. Founder of Holiday API, Head of Engineering and Emoji Specialist at Mailshake, and author of the best damn Lorem Ipsum Library for PHP.

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