Category: Marketing / Advertising
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Yoast SEO: No Focus Keyphrase showing posts with keyphrase
Even though I migrated back to WordPress months ago, I’m still in a constant cycle of improving my content. I tend to focus my efforts around my most trafficked content. Here and there I chip away at certain tasks that affect most if not all posts. One task is making sure the Yoast SEO plugin…
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Adding a custom script to an Unbounce landing page
When asked if I knew how to add a custom script to an Unbounce landing page. I have never used Unbounce before, but I’ve worked with enough marketing tools that I figured I could figure it out. Also, figuring out stuff lends itself to new blog content. And here we are. Edit your page If…
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Content Pruning for SEO: Less is More
As I’m attempting to take my blog and writing more seriously, I decided it was time to do some content pruning for SEO purposes. Going into this, I knew that the SEO benefits of content pruning, like much of the dark arts of SEO, are anecdotal at best. Google once said it was a good…
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How to fire events on button clicks with OptinMonster
Recently I was asked if we could add a LinkedIn tracking event to a form on a marketing website. Upon closer inspection of the form, turns out, it wasn’t something we had direct control over, and was embedded via OptinMonster. Having worked on similar lead generation software in the past,…
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Migrating from Mailchimp to EmailOctopus
I started the year off on a free Mailchimp plan. I’ve been a free user for ages now and decided that I wanted to start taking my email marketing seriously. This included knowingly growing my lists beyond what the free tier’s limits. I didn’t have much of a problem with…
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Two weeks with MeetEdgar
If you follow me on any social media channels, especially Twitter, you probably noticed an untick in my posting volume. No, I haven’t been hacked. Admittedly, I’m pretty bad about posting my blog posts on the various social networks I frequent. I’m always concerned about what people will say or…
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The easiest way to engage your readers
I blog. I have some readers. I try to be engaging. I may not always succeed in being engaging but I do try. Thing is, it’s pretty freaking easy to engage with your readers. Assuming you have comments turned on at least. If you have comments turned on, perfect, all…
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When your ESP embarrasses you
If you’re on my mailing list, you probably noticed that you have been receiving duplicates of my newsletter. My bad, many apologies for that. Unsure why, MailChimp, my ESP (email service provider) started double sending posts from my RSS feed this week. Fortunately, they only cost me 3 subscribers. This…
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Who the hell are you and why are you emailing me?
I got this email the other day from WeVue, a Tampa-based startup for which I am acquainted. The email was regarding the “war for talent” and was pushing some webinar they are doing later in the month. Knowing how these things work, I assume they are going to be showing…
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Stop making it so hard for us to share your content
Hey you! Yes, you. You with that blog over there. The one without any sharing widgets whatsoever. Do you really think your content is so fucking special that people are going to go out of their way to copy and paste the link to share it? You expect us to…